Have you ever heard about the Suvin Cotton from South India? 
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Before we share more, let's talk about the world of Extra Long Staple Cotton AKA ELS cotton first. 
 
In the cotton world, the fibre length is the core value to judge the quality of cotton, and the Extra Staple Cotton Fibre has been developed over centuries by countless generations. However, some have become exctinct due to the carelessness of humanity.
 
The cottons belonging to the ELS cotton include the US CA/Supima, Egypt /Giza, China/Xinjiang and also the India/Suvin.
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And the most interesting part is, in fact Suvin cotton is also not so well-noted outside of Japan, based on the official reports that the annual average harvest of Suvin cotton is less than 200 tons (FYI, Supima is like 120,000 tons per year!). Just the like the tea leaf that is of best quality is related to the timing of picking, most of the professional cotton fibre buyers are always looking for the FIRST-PICKED. 
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For the SMB, AKA Suvin Master Blended, we have to talk about the raw material named Suvin Platinum which only the FIRST-PICK Suvin cotton fibre can be referred to. Compared to the 200 tons of total harvest, the Suvin Platinum is only 60%, which is around 120 tons.
 
The reason why Ruleless Studio is presenting SMB is thanks to the special partnership with Japanese Masters Teams.
It consists of professional players from the raw materials, spinning, knitting, dying/finishing and then the 1st collection of the SMB garment series is adopting the MADE IN JAPAN sewing too. 
 
Just like when something wonderful should remain forever, for SMB which we want to ensure the raw materials of Suvin Cotton fibre can be planted continuously by the farmers in South India. We offer the fair buying price and also the transparency of cotton yarn supply chain which combined the Masters from India and also Japan. 
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Can you imagine the most dreamy experience of touching cotton that includes the smooth touch of silk and the softness as cashmere? 
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